A question that keeps us up at night is 'which social network rules?'
Well, now it seems there's an answer.
While Facebook has the highest engagement rate out of the "big 5" social networks (Facebook, LinkedIn, Myspace, Twitter and YouTube -- though I'm not sure Myspace qualifies for a "big 5" designation anymore), LinkedIn is the social network that online consumers value most highly, according to a recent study.
S-Net: A Study in Social Media Usage and Behavior reports that 59 percent of online consumers rate having a LinkedIn account a 4 or 5 on a five-point importance scale -- up from 41 percent last year. In comparison, 53 percent rate the importance of having a Facebook account that highly. Of those with LinkedIn accounts, 50 percent visit the site at least weekly and 20 percent visit it once a day or more often.
- Business Owners, CMO’s, and senior employees involved with their business’s marketing and marketing projects.
- 93% were the actual decision makers (69%) and direct influencers (24%) for purchasing marketing and/or advertising
- 54% from companies with 26+ employees; 40% from companies with 101+ employees
- Worked an average of at least 5 years at their company
- 63% men / 37% women
- 84% were 25-54 years old