Go Big with Outdoor Advertising
Outdoor or Out of Home advertising (OOH) was once simply billboards. There were just a few sizes. Today outdoor media offers many more choices, which presents both challenges and opportunities for those who choose to investigate the many facets of outdoor advertising.
Canadian consumers have active lifestyles, spending more than half of their time outside of the home. Outdoor advertising provides a continuous brand connection with consumers throughout the day where they shop, commute, work, play, socialize and stay in shape.
- Unlike other media, OOH cannot be time-shifted or turned off.
- OOH can deliver a mass audience or be strategically purchased to engage with a specific target group.
- OOH can influence shoppers’ buying decisions on the path to purchase.
- OOH’s return on investment can be measured by sales lift, changes in brand metrics, attendance at events, product sampling, website visits and response to text and coupon offers.
We have experience developing creative for outdoor advertising in Edmonton, Calgary and other Alberta communities. We have integrated outdoor into marketing programs, providing clients additional campaign depth, breadth and scope. With outdoor media, we can help you connect with people during the morning commute and remind them about a brand as they arrive downtown for work. Outdoor reinforces a message as consumers grab lunch and reaches them as they travel home in the evening.