Consumer & B2B Print Advertising
If you’re looking to deliver your advertising messages to a targeted audience in a magazine, directory, program or newspaper, we have the skills and experience to create effective print ads. Print advertising campaigns demand a special combination of words and images. To achieve that result, our Edmonton team of graphic designers and copy writers work closely with our clients to nail down key messages and brainstorm ad concepts that grab attention, communicate clearly and resonate with the intended audience. We've become experts at creating persuasive headlines that get to the essence of your offering.
Break through the clutter
Print executions must hold people's attention and communicate memorably and persuasively. It should come as no surprise that even the most engaging print executions are not considered thoroughly by most readers. In fact, when ads are shown in magazine clutter, most research shows there is a "ceiling" of about 15 seconds of average viewing time. This figure holds true even among qualified and sophisticated target audiences, such as doctors and IT managers.
Be clear, direct and literal
The tracking of ad viewing patterns also reinforces a basic fact about people: People prefer to take in information visually, rather than as text. As a general "rule of thumb," readers spend at least half their viewing time on visual elements and visuals are nearly twice as likely to be seen and actively considered as copy points. In print, where readers must "get it" within 5-10 seconds, it pays to be clear, direct and literal. You simply can't ask the reader to work too hard, or to invest the time and thought into making a connection between an abstract visual and your company.
If you're looking to create a powerful print ad campaign, lets start the process.