Visual Identity Design

Successful identity design is the key to differentiating your business and services from competitors. Our Edmonton design agency produces and streamlines the identity materials required for new businesses or programs. By understanding your objectives, values and vision our Edmonton design team will create a visual identity that reflects who you are and what your organization represents. We have the online resources to support client projects in any market. If you're situated in Kelowna or Vancouver, British Columbia - no problem. If your situated in Calgary - no problem. No matter your geographic position, we're ready to develop your brand or logo.

Popular Visual Identity Deliverables

Logo & Wordmark Designs

Your logo is the heart of your business, and should capture and communicate your story, voice and tone. Our team will work with you to create a stunning visual.

Corporate Identities

Branding is about consistency of voice across the myriad of touch-points that your customers come into contact with. We can design, produce and streamline your company's stationary system (business cards, letterhead, envelopes), presentation templates (PowerPoint, Keynote, PDF), in-house templates and email signatures.

Style and Standards Guides

Graphical style and standards guides for your branding feature detailed information about typefaces, layout and colour to maintain visual consistency across all media.

Developing an Identity

Our process for developing new identities follows this 5 step path:

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1. Analysis

Client interview
Discuss brand goals
Review project options
Define project path
Set budget, timelines and parameters

2. Research & Strategy

Research competition
Identify target markets
Evaluate brand values
Set project direction

3. Concept Creation

Develop prototypes
Develop strategic messaging
Discover design options
Create concept layouts
Gather client feedback

4. Production

Finalize final files
Define specifications
Optimize electronic files
Send / transfer files

5. Implementation

Set brand standard guidelines
Create and release style guide

Our visual identy development process gets it right and gets it implemented, so your new brand identity will start earning you recognition as quickly as possible. Your new logo will capture a larger share of your market voice and increase your return on investment of your marketing, advertising and public relations.

If you're looking to create powerful connections with your customers or audiences with a new visual idenity or logo, click the link below.