Kerry On For Kat

Version 1 Designs

Version 1 Feedback

Prepare yourself, I’m a harsh critic of all things design.

• Logo 1 is ok, but unremarkable.

• Logo 2 is a definite no.

• Logo 3 is the strongest graphically.

• I’m not sure about the tilt although I think I can see it’s because it aligns with the saddle pad embroidery. The problem is, the horse looks like it’s rearing, not jumping, when the logo is rotated.

• I do not like the font. I think it’s too fine to read at a distance and a Sans Serif would be stronger.

• The horse and rider are clearly a hunter jumper (braids). And the head profile looks like a warmblood not thoroughbred. No way Jeff could know that of course…

• I like the graphic strength of the Celtic knot in this one and it’s cute that he’s turned it into a heart. BUT, is the Irish too strong? After all, she was a Canadian who happened to like Ireland. Also Kerry was not Irish even if her name was. So I can get on board with it for the graphic strength just not sure that it really says “Kat” to me.

I am including here two photos that have become well-known of Kat, and I think either one, in outline, might be good substitutes for the jumping horse.  I lean to the one where she is on Kerry and patting her. I’ve seen it as a silhouette and it looks pretty cool, and is identifiably them because the photos has been widely circulate.  But if you think the one in the barn is better, go with that. 

• Let’s blow away the Irish knot work to simplify things. 

• Maybe try a bolder font, as per above’s suggestion.

Version 2 Designs

• new sans serif font - bolder too

• unbraided horse mane

• removed Irish knot

• more emphasis on jumping, not rearing

Logo 4

Logo 5