Our work on Alberta Hardwood's Fresh Floors Magazine was shortlisted for a 2014 SAM Award in Calgary. The magazine was recognized in the Direct Mail category.
This is exciting and deserving for three reasons.
- The client is awesome and deserves an award.
- The idea was awesome and deserves an award.
- The production - design and printing - was awesome and deserves an award.
The publication came about based on our belief that branded content in the form a magazine would really resonate with the client's target markets. The magazine format allows customers to dip into absorb information, and it really presents the client's products in a stunning way. The magazine was delivered via Canada Post to selected postal ranges in both Edmonton and Calgary, and was also presented on the client's website in a mobile/web format.
Congratulations to Alberta Hardwood Flooring!